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Web app or native app: what fits you?

Torn between a web app and a native app? Both can work well; it depends on your users and what the app has to do. This page explains the difference neutrally, with the pros and cons in a row.

What is the difference?

A web app runs in the browser. Users open it via a link and do not have to install anything; updates are immediately visible to everyone. A native app is installed from the App Store or Google Play. It runs on the device itself and has more direct access to features such as camera, location and notifications.

Pros and cons of a web app

  • No installation: users open it right away via a link.
  • Simple and immediate to update for all users at once.
  • Works on many devices with a browser.

Points to consider: access to some device features is more limited, and without internet a web app often works less well.

Pros and cons of a native app

  • Direct access to device features and notifications.
  • Can work well offline.
  • A fixed spot on the user's home screen.

Points to consider: users have to install it, you publish in the app stores and you may maintain two platforms (iOS and Android).

How do you choose?

Start with your users: how and where do they use the app? If you mainly want to reach a broad audience quickly without a threshold, that leans towards a web app. If you need device features, notifications or offline use, a native app comes into view. There are also in-between forms that try to combine the best of both. What is most practical in your case depends on your goal; we are happy to think along.

Read more

Considering an app at all? Read having an app built. Or see the overview in custom software development.

Frequently asked questions

What is the difference between a web app and a native app?

A web app runs in the browser without installation; a native app is installed from a store and runs on the device with more direct access to features.

When do you choose a web app?

Often when you want to reach a broad audience without installation, update quickly and do not need heavy device features.

When do you choose a native app?

Often when you use device features intensively, want to work offline or want to send notifications. You then deal with installation and the app stores.

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This page is general guidance and not binding advice. What fits your situation best is something we are happy to look at together. Back to custom software.

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